As an initial step in the Deploy segment, the application is deployed to a User Acceptance Testing (UAT) environment where it can be validated by target users of the experience. This validation will occur during a specific period of time, and target users will be given details on what specific features of the experience that the organization is looking for them to test.
Additional steps will need to be taken when relying on external target users. In these cases, the product management team will need to determine how to effectively gather a collection of users to serve as a sampling of the larger user base. In many organizations, a product focus group or voice of the customer group can serve as a UAT group.