It keeps the focus on the experiential flow during the design process, instead of listing features and functionality. Storyboards bring users to life while keeping focus on tasks and behavior by including real-world contextual information. They are easy to explore and iterate, complement personas and journey maps, and help identify more detailed use cases and feature sets.
The basic fundamentals of a story include 3 elements to shape the storyboard:
- Character(s) who consume a service or are the user(s) of a product, as defined by personas and/or archetypes.
- Conflict may come from a customer journey map by drawing on existing pain points or articulate a problem that a new product/feature is aiming to solve.
- Goals provide the motivation a character needs to overcome the conflict and engage with the product.
Storyboards can be used to tell different types of stories about a product or a service such as:
- Communicating a concept to give a big picture overview of a product
- Illustrating how a user becomes a customer for the first time
- Depicting how a user engages with a product or service to accomplish a goal or task