The portfolio team should question the reasons why the organization wants to develop the business case. In addition, research should be included to validate whether or not the idea will accomplish the goals and return on investment identified within the business case.
To accomplish these goals, the following items should be considered:
- Existing research: The Portfolio Kanban process should yield useful information including user journey maps, prototypes, and prototype research, helping gauge the business case as it has been defined. This can be added to the existing customer knowledge for the product.
- Competitive analysis: Product management should review competing solutions within the marketplace to evaluate if that could affect the investments and returns included within the business case.
- Internal market research validation: Reviews are done comparing any previously done market research with additional analysis against other published sources and initial prospective customer research. All efforts are made to ensure that the product has a targeted market, that the market is searching/waiting for such a product, and that the product can serve or alleviate existing pain that prospective customers currently experience.